Studied by 1 person
How is a secondary color made and what are some examples?
By mixing two primaries
What are the primary colors?
Red, yellow, and blue
What is the actual texture versus implied texture?
Actual texture feels just the way it looks. Implied texture is invented.
What is the appeal of Art Deco and what are it’s visual characteristics?
It’s a lot of simplified shapes. Its appeal is to display love of transportation and machinery.
Define: Emphasis
It makes one element or principle dominant or more noticeable than another.
What are the techniques that enhance movement in designs.
Repetition and Rhythm
Define: Simultaneous Contrast
When your perception of colors changes when they are put next to each other.
What are the Types of Balance?
Equilibrium, Symmetrical, and Asymmetrical
Define: Unity
Other elements that seem to work together harmoniously.
Define: Proportion
The size relationships between the parts of an object.
What is the importance of symbols in graphic design?
They communicate both visually and verbally.
Define: Closure
Seeing an unfinished form or shape as completed in the mind’s eye.
Who invented the printing press?
Johann Gutenberg
What are the three main properties of color?
Hue, Value, and Intensity
Define: Composition
The design or arrangement of any two dimensional surface.
Recall, what is the number of Art elements?
Line, shape, color, texture, value, form, and space
Define: Graphic Design
The process of organizing and composing words and images to create a message.
What developments from the last half of the 20th century made great changes to Graphic Design and designers?
Advertising campaigns, highway signage, and logos.
What are the Types of Shapes?
Geometric, organic, and forms.
What is the difference between Shape and Form?
Forms seem to have depth or volume unlike shapes.
Define: Space
The empty or open areas around or within a work of art.
What are the types of Space?
Negative and positive.
What was the first advertising agency opening date in the U.S?
1841
What are Visual Patterns?
Repeating basic elements.
What is the use of variety?
They create an energetic, lively, or even chaotic effect.
Define: Logo
A symbol or design adopted by an organization to identify its products, uniform, vehicles, etc.
Explain why Paul Rand is significant.
He created iconic logos.
Note
Flashcard