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Political culture
The widely shared beliefs and assumptions about what government should do, what rights people have, and what a “good” citizen looks like.
Individualism
A key U.S. political-cultural value emphasizing personal responsibility and the belief that government should not control daily life more than necessary.
Limited government
The idea that government power should be restricted; widely supported in principle, but debated in practice over what “limited” means.
Trust in government
How much people believe the national government will do the right thing, act competently, and use power appropriately; influences participation and support for programs.
Political efficacy
The belief that political action matters and that participation can influence government outcomes.
Internal efficacy
Confidence in one’s own understanding of politics and ability to participate effectively (e.g., “I’m not informed enough to vote”).
External efficacy
Belief that government will respond to citizen input (e.g., “Politicians don’t care what people like me think”).
Political ideology
A relatively coherent set of beliefs about the role of government in society and the economy that helps shape policy preferences and voting.
Liberal (U.S. context)
An ideological orientation generally favoring a larger government role in promoting economic equality, social welfare, and often civil rights protections.
Conservative (U.S. context)
An ideological orientation generally favoring a smaller government role in the economy (free markets, lower taxes, less regulation) and often emphasizing tradition/social stability.
Moderate (centrist)
A political orientation marked by mixed issue positions or weak identification with ideological labels.
Policy preferences
What people want government to do on specific issues (e.g., spending, regulation, benefits).
Symbolic ideology
The ideological label a person uses for themself (liberal/conservative/moderate), which may function as an identity shortcut.
Operational ideology
A person’s actual issue positions about what government should do; can differ from their symbolic ideology.
Public opinion poll
A survey used to measure citizens’ attitudes, since attitudes are not directly observable.
Random sample
A sampling method in which each member of the population has a known chance of selection, improving a poll’s representativeness.
Question wording
How a survey question is phrased; biased or leading wording can distort poll results regardless of sample size.
Sampling error
The natural difference between a sample’s results and the true population value due to chance in sampling.
Margin of error
A statistical estimate of how much poll results may vary from the true population value because of sampling error.
Political socialization
The lifelong process through which people acquire political attitudes, values, identities, and behaviors.
Agents of socialization
Institutions and experiences (e.g., family, schools, peers, religion, media) that shape political attitudes and identities.
Agenda setting
Media influence on what people think is important by giving certain issues more coverage and attention.
Framing
Media influence on how people interpret an issue by presenting it through a particular lens (e.g., “relief” vs. “spending”).
Selective exposure
A tendency (often amplified by digital media) to consume information that matches prior beliefs, which can intensify ideological views.
Political realignment
A durable shift in party coalitions and voting patterns, typically emerging from a critical period when new issues/groups reshape party identities.