intuition, authority, personal experience, custom and tradition, and rationalism
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intuition
relying on your guts and emotions or instincts to guide you/basing what you believe to be true on a feeling
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authority
much of what a person believes is true comes from a person of authority that you trust and you buy into
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personal experience (empiricism)
forming opinions and 'knowledge' based on your observations and experiences
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custom and tradition (culture)
believing something to be true because most people in society believe it to be true and this is they way we've always done it
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cognitive conservatism
holding onto beliefs even though there are massive amounts of evidence against it
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rationalism
using logic and reasoning to acquire new knowledge
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Steps in the Scientific Method are...
1. Make observations 2. form tentative hypothesis 3. make a testable prediction 4. gather data in a systematic manner 5. use data to support/refute/refine the hypothesis
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Conclusions about the scientific method...
1. it is empirical 2. it is systematic (not only picking things that fit your hypothesis) 3. it is objective (you try to minimize bias or influence)
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The Goals of Science are...
1. describe 2. predict 3. explain
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informal observation
things in your personal life
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practical problems
problems in society
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research question
question about the relationship between two variables
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hypothesis
a prediction about the relationship between two variables
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When do you use a research question or a hypothesis?
research question: if you don't have the research, lit review, or evidence hypothesis: if you have evidence pointing one way
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variable
anything that varies
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quantitative variables
anything that has a number associated with it
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categorical variable
anything that has a quality or label associated with it
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operational definition
describes a set of procedures that we use to follow or measure a variable
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conceptual definition
terms used to describe a variable, may involve other concepts
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sampling
a chunk from the whole population
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population
every person within a specific group
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probability sampling
each member in a population has a specific chance of being selected
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simple random sampling
every person in the population has an equal change of being selected
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stratified random sampling
divide population into subgroups and use simple random sampling within the groups
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non-probability sampling
there is no specified change of being selected
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cluster sampling
identify clusters or groups of individuals and randomly select some groups
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convenience sampling
get what i can get however i can get it and whenever i can get it
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purposive sampling
when you are looking for a certain type of person for a study
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proportional sample
numerical number sample 20% guys and 80% girls
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independent variable
the variable that the researcher manipulates (the cause)
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dependent variable
the variable the researcher measures (the effect)
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confounding variable
systematically varies with the independent variable
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beneficiates
maximize benefits and minimize risks
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What are risks in a study?
psychological harm, physical harm, loss of privacy
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autonomy
participants have a choice of whether to participate
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deception
intentionally withholding information or lying to participants about something
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debriefing
telling people about the experiment afterwards
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honest experiment
taking advantage of a real situation that allows you to study what you want to study
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justice
why you select your participants
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IRB (institutional review board)
oversees the ethical treatment of research participants
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exempt research
doing surveys about things that may not elicit any sort of emotional response
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What are examples of exempt research?
surveys, questionnaires, educational test, naturalistic observation-studying, something in public, demographic research
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minimal risk research
the risk that participants will be in does not exceed the typical risk in daily life
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greater than minimal risk research
research that involves mental, physical stress or serious invasion of privacy (must have protections in place)
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What are the levels of measurement?
nominal, ordinal, interval, ratio
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What does a nominal level of measurement have in it?
category labels
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What does an ordinal level of measurement have in it?
category labels, rank order
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What does an interval level of measurement have in it?
category labels, rank order, equal intervals
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What does a ratio level of measurement have in it?
category labels, rank order, equal intervals, true zero
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nominal
variables whose attributes have only the characteristics of exhaustiveness and mutual exclusiveness
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exhaustiveness
covering all the possibilities in a variable
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mutually exclusive
you can either be this or that
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ordinal
variables whose attributes can be logically ranked
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interval
variables whose levels are equally distant from one another
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ratio
same is interval but it has a true 'zero' point (starts at zero then equidistant)
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What are implications of measurement levels?
1. higher level = richer data 2. higher level = more analysis can be done 3. any level of measurement can be reduced by levels can not be reduced