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Writer’s Position
The stance a writer takes on an issue—their central claim, attitude, or judgment about what should be believed or done (not just the topic).
Topic
The general subject of a text (e.g., “school lunch”), which is broader than the writer’s position on that subject.
Writer’s Purpose
The specific goal a writer is trying to achieve with an audience in a particular situation (the change in thinking/feeling/action the writer wants).
Argument (AP Lang)
A claim supported by reasons and evidence; the overall case a writer builds to convince an audience.
Line of Reasoning
The logical path that connects claims, evidence, and conclusions; how the parts of the argument fit together coherently.
Rhetorical Situation
The set of circumstances shaping a text—typically writer/speaker, audience, context, exigence, and message—that influences rhetorical choices.
Context
The circumstances surrounding a text (historical moment, cultural tensions, triggering events, or publication venue) that affect meaning and strategy.
Exigence
The problem, need, or spark that prompts the writing; the situation the writer is responding to.
Audience
The specific group the writer is trying to influence; their values and knowledge shape how the writer presents the argument.
Perspective
The lens through which a writer interprets an issue, shaped by identity, experiences, role, and stakes; influences what the writer notices and values.
Bias
A tendency to favor certain perspectives, values, or outcomes, shown through emphasis, language, framing, and omissions; not automatically a lie but a shaping force.
Assumption
An unstated belief that must be true for the writer’s reasoning to work; an “invisible premise” the argument depends on without proving.
Value Assumption
An assumption about what is good/bad, fair/unfair, or important/unimportant (e.g., treating “efficiency” as the top policy goal).
Definition Assumption
An assumption built into how a key term is defined (e.g., defining “freedom” as absence of regulation vs. freedom from harm).
Causal Assumption
An assumption about cause-and-effect relationships (e.g., assuming smartphones directly cause lower attention spans rather than being correlated).
Audience Assumption
An assumption about what readers already believe, care about, or distrust (e.g., assuming the audience distrusts government).
Loaded Language
Word choice with strong emotional or judgmental associations that nudges readers toward approval or disapproval before evidence is considered.
Selection and Omission
Bias revealed by what evidence or viewpoints a writer includes, emphasizes, or leaves out, shaping the reader’s sense of reality and fairness.
Framing
How a writer sets the starting point for a debate (e.g., “tax burdens” vs. “public investment”), influencing what readers see as at stake.
Logos
An appeal to logic—reasons, evidence, and structure used to make a claim seem rationally supported.
Ethos
An appeal to credibility—how a writer establishes trustworthiness, expertise, fairness, or good judgment (including through relevant authority).
Pathos
An appeal to emotion—how a writer uses feelings (fear, hope, empathy, outrage) to clarify stakes or motivate an audience.
Concession
A rhetorical move that acknowledges a counterargument or limitation; can build credibility by showing fairness and complexity.
Refutation
A response that challenges and answers a counterargument; strengthens an argument by addressing opposition rather than ignoring it.
Effectiveness (of an Argument)
How well a writer’s choices achieve their purpose for a particular audience and context; separate from whether you personally agree with the claim.