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Ethos
is an appeal to the speakers credibility- whether he or she is to be believed on the basis of his or her character and expertise.
Syntax
\________ in rhetorical strategies refers to the arrangement of words and phrases to achieve a desired effect.
George Washington
First President of the United States and key military commander during the American Revolution, known as the "Father of His Country".
Latitude vs Longitude
Latitude: Based on the equator, horizontal
Longitude: Based on the prime meridian, vertical
Malthusian Theory of Population Growth
The 18th-century idea is that the world's population grows exponentially while food production grows linear. Meaning that there wouldn't be enough food available to keep the population, leading to “checks” including famine and war that would kill off some of the population.
S-Curve
Shows the speed at which ideas are adopted.
Things start picking up slowly, then quickly become popular, then cool off.
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Leo (M) Lees (L). Leer
Bond
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