LOQ: What is cognition, and what are the functions of concepts?
Psychologists who study cognition, focus on the mental activities associated with thinking knowing remembering and communicating information
Mental groupings of similar objects events ideas or people is one of these concepts
Concepts such as anger give us much more information with little cognition effort
We often form concepts by developing prototypes
A mental image or best example of a category
When we categorize people we mentally shift them toward our category prototypes
Are our boundaries may or as we move away from our prototypes and categories
Ex. because a whale fails to match our mammal prototype we are slower to recognize it as a mammal
Cognition: all the mental activities associated with thinking, knowing, remembering, and communicating.
Concept: a mental grouping of similar objects, events, ideas, or people.
Prototype: a mental image or best example of a category. Matching new items to a prototype provides a quick and easy method for sorting items into categories (as when comparing feathered creatures to a prototypical bird, such as a robin).
LOQ: What cognitive strategies assist our problem solving and what obstacles hinder it?
Some problems we saw through trial and error
Ex. Thomas Edison tried thousands of light bulbs filaments before stumbling upon one that worked
We use algorithms for some problems
Nature resorts to heuristics-simpler thinking strategies
Sometimes after thinking over a problem, all of the pieces fall into place all of a sudden
This is called insight
Brain scans (EEGs or fMRIs) show bursts of activity associated with sudden flashes of insight
Strikes suddenly
Some cognitive tendencies may lead us astray
Confirmation bias for example, leads us to seek evidence for our ideas more eagerly than we seek evidence against them
This obstacle to problem-solving is called fixation, an inability to come to a fresh perspective
One example of this is mental set
This is our tendency to approach a problem with the mindset of what has worked for us previously
a perceptual set predisposes what we perceive, a mental set predisposes how we think
Algorithm: a methodical, logical rule or procedure that guarantees solving a particular problem. Contrasts with the usually speedierâbut also more error proneâuse of heuristics.
Heuristic: a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than an algorithm.
Insight: a sudden realization of a problemâs solution; contrasts with strategy based solutions.
Confirmation Bias: a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
Fixation: in thinking, the inability to see a problem from a new perspective; an obstacle to problem-solving.
Mental Set: a tendency to approach a problem in one particular way, often a way that has been successful in the past
LOQ: What is intuition, and how can the availability and representativeness heuristics influence our decisions and judgments?
We follow our intuition, our fast, automatic, unreasoned feelings, and thoughts
Intuition: an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning.
Two Quick But Risky Shortcuts
When we need to make snap judgments, heuristics enable quick thinking without conscious awareness, and they usually serve us well
Amos Tversky and Daniel Kahneman showed that the research on the representativeness and availability heuristics can lead even the smartest people into dumb decisions
When we judge the likelihood of something by intuitively comparing it to particular prototypes is to use the representativeness heuristic
Representativeness Heuristic: estimating the likelihood of events in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
The Availability Heuristic
This operates when we estimate how common an event is based on its mental availability.
Anything that makes information pop into mind can make it seem commonplace
Availability Heuristic: estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common.
LOQ: How are our decisions and judgments affected by overconfidence, belief perseverance, and framing?
Our decisions and judmengts can go crazy because we are more confident than correct
This tendency to overestimate the accuracy of our knowledge and judgments is overconfidence
People who are wrong are very vulnerable to overconfidence
Overconfidence can feed extreme political views
The ability to predict future events are typically overconfident
Those whose predictions most often failed tended to be inflexible and closed-minded
overconfidence sometimes has adaptive value
Believing that the decision is right, they have time to spare, and self-confident people tend to live more happily
They make tougher decisions more easily
Overconfidence: the tendency to be more confident than correctâto overestimate the accuracy of our beliefs and judgments.
Belief preference is our tendency to cling to our beliefs in the face of contrary evidence
Instead of using evidence to draw conclusions, they used their conclusions to assess evidence
This is a phenomenon also known as motivated reasoning
Belief Perseverance: clinging to oneâs initial conceptions after the basis on
which they were formed has bee
The Effects of Framing
Framing is the way we present an issue and it âcan be a powerful tool of persuasion
Choosing to live or die: Imagine two surgeons explaining the risk of an upcoming surgery. One explains that during this type of surgery, 10 percent of people die
Becoming an organ donor: In many European countries, as well as in the United States, people renewing their driverâs licenses can decide whether to be organ donors. In some countries, the default option is Yes, but people can opt-out. Nearly 100 percent of the people in opt-out countries have agreed to be donors. In countries where the default option is No, most do not agree to be donors
Opting to save for retirement: U.S. companies once required employees who wanted to contribute to a retirement plan to choose a lower take-home pay, which few people did
Framing: the way an issue is posed; how an issue is framed can significantly
affect decisions and judgments.
LOQ: How do smart thinkers use intuition?
Cognitive scientists are revealing intuitionâs powers:
Intuition is analysis âfrozen into habitâ: It is implicit (unconscious) knowledgeâwhat weâve recorded in our brains but canât fully explain
Intuition is usually adaptive, enabling quick reactions: Our fast and frugal heuristics let us intuitively assume that fuzzy-looking objects are far away âwhich they usually are, except on foggy mornings. Our learned associations surface as gut feelings, right or wrong
Intuition is huge: Unconscious, automatic influences are constantly affecting our judgments
LOQ: What is creativity, and what fosters it?
brain activity associated with intelligence differs from that associated with creativity
Aptitude tests (such as the SAT) typically require convergent thinkingâan ability to provide a single correct answer.
Creative test (ex. How many uses can you think of for a brick?) require divergent thinkingâthe ability to consider many different options and to think in novel ways
If certain areas of the frontal lobes are injured, they can leave reading, writing, and arithmetic skills intact but destroy imagination
Robert Sternberg and his colleagues believe creativity has five components:
Expertise: well-developed knowledgeâfurnishes the ideas, images, and phrases we use as mental building blocks
Imaginative thinking skills: provide the ability to see things in novel ways, to recognize patterns, and to make connections. Having mastered a problemâs basic elements, we can redefine or explore it in a new way.
A venturesome personality: seeks new experiences, tolerates ambiguity and risk, and perseveres in overcoming obstacles.
Intrinsic motivation: is the quality of being driven more by interest, satisfaction, and challenge than by external pressures (Amabile & Hennessey
A creative environment: sparks, supports, and refines creative ideas
Ways to increase your creative process:
Develop your expertise. Ask yourself what you care about and most enjoy. Follow your passion by broadening your knowledge base and becoming an expert at something.
Allow time for incubation. Think hard on a problem, but then set it aside and come back to it later
Set aside time for the mind to roam freely. Creativity springs from âdefocused attentionâ. Serenity needs spontaneity
Experience other cultures and ways of thinking. Living abroad sets the creative juices flowing
Creativity: the ability to produce new and valuable ideas.
Convergent Thinking: narrowing the available problem solutions to determine the single best solution.
Divergent Thinking: expanding the number of possible problem solutions; creative thinking that diverges in different directions
LOQ: What do we know about thinking in other species?
Other animals are surprisingly smart
Margaret Floy Washburn argued that animal consciousness and intelligence can be inferred from their behavior in her book The Animal Mind
By touching screens in quest of a food reward, black bears have learned to sort pictures into animal and nonanimal categories, or concepts
Ex great apesâa group that includes chimpanzees and gorillasâalso form concepts, such as cat and dog
After monkeys learn these concepts, certain frontal lobe neurons in their brain fire in response to new âcat-likeâ images, others to new âdog-likeâ image
Wolfgang Köhler showed that humans are not the only creatures to display insight
placed a piece of fruit and a long stick outside the cage of a chimpanzee named Sultan, beyond his reach.
Köhler placed a short stick inside the cage, which Sultan grabbed, using it to try to reach the fruit
After several failed attempts the chimpanzee dropped the stick and seemed to survey the situation
They suddenly had an âahaâ moment and jumped up and seized the short stick again and used it to get the long stick to then reach the fruit
Other species invent behaviors and transmit cultural patterns to their observing peers and offspring
Ex transmitted behaviors between chimpanzees, along with differing communication and hunting styles, are the chimpanzee version of cultural diversity.
Other Cognitive Skills
Similar to humans, chimpanzees will purposefully kill their neighbor to gain land, and they grieve over dead relatives
They also show altruism, cooperation, and group aggression
Language is our spoken, written, or signed words, and the ways we combine them to communicate meaning.
Many animals know little more than what they sense
Because of language, we comprehend much that weâve never seen and that our distant ancestors never knew.
language: our spoken, written or signed words and the ways we combine them to communicate meaning.
LOQ: What are the structural components of a language?
We need 3 building blocks to create a spoken language
Phonemes are the smallest distinctive sound units in a language. As a general rule, consonant phonemes carry more information than do vowel phonemes.
Morphemes are the smallest language units that carry meaning. There are a few words in English that are morphemes are also phonemes
Grammar is a languageâs set of rules that enable people to communicate. Grammatical rules guide us in deriving meaning from sounds (semantics) and in ordering words into sentences (syntax)
Phoneme: in a language, the smallest distinctive sound unit.
Morpheme: in a language, the smallest unit that carries meaning; may be a word or a part of a word (such as a prefix).
Grammar: in a language, a system of rules that enables us to communicate with and understand others. Semantics is the languageâs set of rules for deriving meaning from sounds, and syntax is its set of rules for combining words into grammatically sensible sentences.
Language is the jewel in the crown of cognition to Steven Pinker
If you didnât have sight or hearing, you could still have friends and a job. But without language, it would be hard for you have these things
LOQ: How do we acquire language, and what is universal grammar?
Noam Chomsky has argued that language is an unlearned human trait, separate from other parts of human cognition
theorized that a builtin predisposition to learn grammar rules, which he called universal grammar
This helps explain why preschoolers pick up language so readily and use grammar so well
Other researchers note that children actually learn grammar as they discern patterns in the language they hear
Chomsky agrees that we are not born with a built-in specific language or a specific set of grammatical rules
no matter what language we learn, we start speaking it mostly in nouns rather than verbs and adjectives
LOQ: What are the milestones in language development, and when is the critical period for acquiring language?
As children we are able to create our own original sentences and applying these rules of syntax
As a preschooler, you comprehended and spoke with a facility better than college students trying to learn the same language
Childrenâs language development moves from simplicity to complexity
Infants start without language
infantâs language comprehension greatly outpaces their language production
By 4 months old, babies s can recognize differences in speech sounds as reading lips
At 6 months before speaking many infants recognize object names
7 months and up they grow in their power to segment spoken sounds into individual words
By about 10 months old, infantsâ babbling has changed so that a trained ear can identify the household language
Close to their first birthday, most children enter the one-word stage
They begin to use soundsâusually only one barely recognizable syllable, such as ma or daâto communicate meaning.
Family members learn to understand the infantâs language and the baby eventually conforms more to the language in their home
At 18 months childrenâs word learning explodes from about a word per week to a word per day
By 2 years old, many have entered the two-word stage
start uttering two-word sentences in telegraphic speech
Before receptive language, babiesâ productive languageâtheir ability to produce wordsâ matures
Before nature molds their speech, it enables a variety of possible sounds in the babbling stage
This happens around 4 months
Babbling do not imitate adults- itâs a wide variety of sounds from different languages
Babbling Stage: beginning around 4 months, the stage of speech development in which an infant spontaneously utters various sounds at first unrelated to the household language.
One-Word Stage: the stage in speech development, from about age 1 to 2, during which a child speaks mostly in single words.
Two-Word Stage: beginning about age 2, the stage in speech development during which a child speaks mostly in two-word statements.
Telegraphic Speech: early speech stage in which a child speaks like a telegramââgo carââusing mostly nouns and verbs.
For some children such as ones who have a cochlear implant to enable hearing, or those who are adopted by a family in another country get a late start on learning a particular language
For these children, language learning follows the same sequence but usually at a faster rate
The older people are when moving to a new country, the harder it is to ANSWER: learn its language and to absorb its culture
âChildren can learn multiple languages without an accent and with good grammar, if they are exposed to the language before puberty. But after puberty, itâs very difficult to learn a second language so well. Similarly, when I first went to Japan, I was told not even to bother trying to bow, that there were something like a dozen different bows and I was always going to âbow with an accentâ - Stephen Kosslyn
Children who are born deaf to parents of hearing, they typically do not experience language during their early years.
If they learn to sign after age 9, it is not as good as children who learned it before age 9
Helen Keller said âblindness cuts people off from things. Deafness cuts people off from people.â
In several studies, people with hearing loss, especially those not wearing hearing aids, have reported feeling sadder, being less socially engaged, and more often experiencing othersâ irritation
LOQ: What brain areas are involved in language processing and speech?
Damage to any of several cortical areas can produce aphasia, impairment of language
some people with aphasia can speak fluently but cannot read (despite good vision)
Others can comprehend what they read but cannot speak.
some can write but not read, read but not write, read numbers but not letters, or sing but not speak.
This shows that language is complex and that different brain areas must serve different language functions.
Paul Broca confirmed an observation that after damage to an area of the left frontal lobe (now called Brocaâs Area) a person would struggle to speak words, yet could sing familiar songs and comprehend speech
10 years later Carl Wernicke discovered that after damage to a specific area of the left temporal lobe (Wenickeâs Area)
people were unable to understand othersâ words and could speak only meaningless word
Neuroscience today has confirmed brain activity in Brocaâs and Wernickeâs areas during language processing
people with aphasia, electrical stimulation of Brocaâs area can help restore their speaking abilities
Brocaâs area coordinates the brainâs processing of language in other areas as well
Aphasia: impairment of language, usually caused by left hemisphere damage either to Brocaâs area (impairing speaking) or to Wernickeâs area (impairing understanding).
Brocaâs Area: helps control language expressionâan area of the frontal lobe, usually in the left hemisphere, that directs the muscle movements involved in speech.
Wernickeâs Area: a brain area involved in language comprehension and expression; usually in the left temporal lobe.
LOQ: What do we know about other speciesâ capacity for language?
Some animals display basic language processing
Ex. Pigeons can learn the difference between words and nonwords, but they could never read a book
Other animals show impressive comprehension and communication.
Some monkey species sound different alarm cries for different predators, such as a barking call for a leopard, a cough for an eagle, and a chuttering for a snake
Allen Gardner and Beatrix Gardner took intrest with work with Washoe, a young chimpanzee
While building on chimpanzeesâ natural tendencies for gestured communication, they taught Washoe sign language
After 4 years she could do 132 signs and 2005 by the end of her life
There were several skeptics of being bale to teach chimps language
Ape vocabularies and sentences are simple, rather like those of a 2-yearold child. And apes gain their limited vocabularies only with great difficulty. Speaking or signing children can easily soak up dozens of new words each week, and 60,000 by adulthood.
Chimpanzees can make signs or push buttons in sequence to get a reward. But pigeons, too, can peck a sequence of keys to get grain. The apesâ signing might be nothing more than aping their trainersâ signs and learning that certain arm movements produce rewards.
When information is unclear, we are prone to perceptual setâa tendency to see what we want or expect to see. Interpreting chimpanzee signs as language may have been little more than the trainersâ wishful thinking
âGive orange me give eat orange me eat orange . . .â is a far cry from the exquisite syntax of a 3-year-old
Rules of syntax in human language govern the order of words in sentences, so to a child, âYou tickleâ and âTickle youâ communicate different ideas
A chimpanzee, lacking these rules of syntax, might use the same sequence of signs for both phrases.
LOQ: What is the relationship between thinking and language, and what is the value of thinking in images?
Benjamin Lee Whorf believed that âlanguage itself shapes a [personâs] basic ideas.â
Said that since the Hopi, who have no past tense for their verbs, could not readily think about the past
His linguistic determinism hypothesis was too extreme
A weaker verion of this is ligustic relativism- rightly emphasizes that our words influence our thinking
Our words do influence our thinking
They define our mental categories
Ex. Many bilingual individuals report that they have different senses of selfâthat they feel like different peopleâdepending on which language they are using
Young childrenâs thinking develops hand in hand with their language
Increased word power helps explain what McGill University researcher Wallace Lambert has called the bilingual advantage
Bilingual children also exhibit enhanced social skills, by being better able to shift to understand anotherâs perspective
Words do convey ideas, but it sometimes ideas precede words
You might not think something in words but with implicit memory, you can picture how you do it
We think in images very offer
Ex. artists, composers, poets, mathematicians, athletes, and scientists all think in images
Mental rehearsal can also help you achieve an academic goal
Itâs better to spend your fantasy time planning how to reach your goal than to focus on your desired destination.
Linguistic Determinism: Whorfâs hypothesis that language determines the way we think.